Practice Pilot

Keep it short. Just tell us what you're doing now and what you want to build.

Who it's for

Practice is a 5-week pilot program for founders in the earliest stage. Revenue or user count can be small. What matters is that you have your hands on reality right now, and that you genuinely want real change — in yourself and in the world. For the founder who chooses the pain of facing reality over the comfort of reassurance — Practice is for them.

You should meet these

  • You have a business or project already in contact with reality (however small).
  • You can make contact with customers or the market this week.
  • You decide the direction of the business yourself.
  • You can take real action every week, for five weeks.
  • You can join two 90-minute sessions each week (a 1:1 and a group session).

Not yet, if you are

  • Still turning an idea over, with no contact with reality.
  • Waiting until you feel certain before you move.
  • Researching on repeat without hitting reality.